I live at the intersection of critical analysis and creative problem-solving.
Here are the skills I have developed expertise in as well as the companies I have worked for.
Skills
Website Management | Website Optimization | Search Engine Optimization (SEO) | Paid Digital Advertising
Analytics and Reporting | Variable Testing | Content Marketing | Team Management
Project Management | Software as a Service (SaaS)
Work Experience
Kennett Square PA
April 2022 – October 2024
Digital Marketing Manager
Manage website architecture, continually evolve and optimize websites. Manage external vendor relationships including developers.
Run SEO and SEM efforts in partnership with sector and brand marketers.
Drive a record number of users (both new and returning) to the website by optimizing evergreen content, implementing a new paid search strategy, and improving site speed.
Increased conversion rates by 7-10% after A/B testing from optimization.
Dallas TX
April 2020 - March 2022
Senior Digital Marketing Manager
Drove demand & lead generation efforts across all digital channels.
Conceptualized and executed a blog strategy that saw a 15% organic traffic increase within six months.
Managed a cross-functional team of demand-generation specialists.
Developed reporting on key performance indicators, interpreted trends, and provided actionable insights.
Dallas TX
March 2019 - March 2020
Digital Strategist
Built, planned, and developed sales funnels leveraging multiple channels including SEO, PPC, social, email, and chat.
Benchmarked and implemented KPIs including trial signups, churn rate, and more leading to a 200% increase in trial signups.
Managed in-house specialists as well as third-party vendors and agencies.
Dallas TX
July 2017 - February 2019
Content Marketing Manager
Managed enterprise websites for content accuracy and optimized SEM performance.
Collaborated with design, marketing, and CRM agencies to develop brand voice and positioning in the marketplace.
Dallas TX
July 2014 - July 2017
Editor And Social Media Manager
Oversaw editorial direction of ohsonline.com and developed award-winning social media campaigns for the company.